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Product Packaging—Valuable Real Estate in a Mobile World
The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book,...
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Some Thoughts About the Science of Social Media Sharing (Please Retweet)
One of the first things that a business should do when it decides to add social media into its marketing mix is try to find out what has worked for other businesses. Inevitably, this means turning to...
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The Power of Packaging
Every day, consumers walk through the aisles of grocery stores all over the world looking for the ingredients needed for the perfect meal, the perfect snack or the perfect thirst-quenching beverage....
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